Miles Ushaw Racing
2027 Figaro Campaign
BRITISH OFFSHORE RACING. UK + FRANCE.
Building a professional offshore racing team from the Solent, starting with a full 2027 Figaro campaign.
Intro
Miles Ushaw Racing is building a competitive, commercially sustainable British offshore racing programme. The 2027 campaign will be based around a Figaro Bénéteau 3, racing a full Figaro season in France while remaining commercially active in the UK.
The programme combines professional one-design offshore racing with a dedicated Solent activation period around Round the Island and Cowes Week giving partners both sporting credibility and practical access to the campaign.
2027 Programme
Full Figaro campaign:
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Training and preparation
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Full Figaro season centred on La Solitaire du Figaro
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Solent-based UK operation
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Dedicated UK commercial activation programme
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Round the Island activation
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Full Cowes Week partner programme
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UK–France content and commercial activation
Partnerships
MORE THAN A LOGO ON A BOAT
Miles Ushaw Racing is being built as a sports-marketing and activation platform, not simply a sponsorship property. Partnerships can combine:
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Naming rights and category exclusivity
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Boat, team and campaign branding
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Client sailing and hospitality
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Cowes Week activation
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Employee engagement
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Bespoke content and technical case studies
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Commercial use of agreed campaign imagery and content
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Skipper appearances, talks and race briefings
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Technical integration and performance storytelling
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UK–France commercial activation
COWES WEEK
THE UK COMMERCIAL CENTREPIECE
Cowes Week becomes a dedicated partner programme rather than simply another race entry. The campaign can use the week for private sailing, client hospitality, employee experiences, content and media days, B2B networking and evening events, with weather and operational flexibility built into the schedule.
LONG-TERM DIRECTION
BUILDING A BRITISH OFFSHORE TEAM
2027 is Campaign One: the first full professional Figaro campaign for Miles Ushaw Racing. The long-term objective is to build an enduring British offshore racing organisation - competitive Figaro campaigns, a development pathway for future UK offshore sailors and, ultimately, an IMOCA programme targeting The Ocean Race and the Vendée Globe.
ABOUT MILES
Miles Ushaw combines professional sailing experience with technical and operational experience from IMOCA and Vendée Globe campaigns at 5 West/Alex Thomson Racing. The aim is to bring the same professional standards used at the top of offshore racing into a commercially sustainable campaign of his own.
